GLOBAL STRATEGY

SEYCHELLE'S unique Ionic Adsorption Micron Filtration units remove up to 99.99% of the most harmful pollutants and contaminants in any fresh water source. More advanced SEYCHELLE filtration systems make non potable water drinkable worldwide and are the most field and laboratory tested products of their kind in the world. SEYCHELLE has a broad line of portable, shower, inline, pitcher and countertop filtration products and has already sold over 2 million varied units in the US and worldwide to dealers, distributors, governments and individuals. SEYCHELLE is currently pursuing customers by distribution channel on a global scale either through direct sales, Joint Ventures or strategic partners.

MISSION STATEMENT

Seychelle is dedicated to becoming a prominent company in the fast-growing water filtration industry by developing and marketing a portfolio of top-quality water filtration products and brands in North America and global markets.

This portfolio of unique and proprietary products will enable our customers and Joint Venture partners to meet the needs of their consumers for new, economical, and innovative water filtration products and systems to provide safe and clean water throughout the world.

The Seychelle vision and values with respect to each of our key constituents are:

Customers
Seychelle is committed to forming strong, strategic partnerships with our customers, guided by integrity and mutual respect. With visionary leadership, initiative, and a resolute determination, Seychelle will provide our customers with superior products and services. Seychelle is dedicated to understanding and meeting their individual needs, and responding to their expectations quickly and effectively.

Employees
Employees are key to the Company's success. Seychelle believes in mutual respect, integrity, loyalty and personal growth. In an ever-changing business environment, our philosophy is one that embraces change and encourages new ideas. Seychelle has an open door policy and friendly environment where a team approach and employee initiative is valued and rewarded.

Shareholders
Seychelle is dedicated to achieving excellent returns for our shareholders, while building a dynamic and growing company. Seychelle will invest to build a leadership position for our portfolio of brands and be recognized as a leader in product innovation. Our focus is on creating and sustaining an organization worthy of continued investment and employee trust, as well as industry and consumer confidence.

MANAGEMENT

Mr. Palmer has been the President, CEO and a director of the Company since January 1998. He is the founderof our company, innovator of the complete line of Seychelle water filtration products and primary spokesperson worldwide. He is an internationally recognized expert in the field for over 35 years and pioneered the development of the reverse osmosis (RO) home and office pure water business in the US in the late 1970's. That company, Aq-Ro-Matic, was later sold to Coca-Cola. Carl developed CTA membrane, a breakthrough technological development in the industry and subsequently, created and sold pure water companies to Coca Cola Los Angeles, AMF, Cuno and Shaklee. In the late 1980's Carl developed the Best Water RO business for Shaklee and sold over $53 million in above-the-counter systems. Carl's 30 years of direct sales experience has led to many significant business relationships, many of which continue today. He is the inventor of thirteen patented products related to water purification. Mr. Palmer received a Bachelors Degree from Whittier College. Richard Parsons

Mr. Parsons has been Secretary, Executive Vice President and a director of the Company since November 2004. He has over 30 years experience in bottled water, RO and water filtration with major companies such as Coca-Cola, Arrowhead, Shaklee, and Canadian Glacier. In addition, Mr. Parsons ran his own successful consulting business in water and related beverages with clients such as General Foods, Coke-USA, The Beverage Group, Coke-Japan and Mitsubishi Industries. He also has over 20 years experience in direct sales and multilevel marketing with companies such as Avon, Holiday Magic, Arrowhead and National Education. Mr. Parsons has a Bachelors Degree from Principia College James Place

Mr. Place has been Treasurer, COO and a director of our Company since November 2004. He has over 30 years experience in food, beverages and bottled water. While at Arrowhead, he took the liter still and sparkling business from $10 to $75 million in 5 years. Mr. Place also had extensive marketing, new product development and operating experience with Fortune 100 companies such as Carnation, Kerr Glass and Hunt-Wesson.